Your adviser · Stuart Meiklejohn MBA
Commercial judgement. A collector’s perspective.
A former Salesforce, Fidelity and Prudential executive, Stuart brings more than 30 years’ experience helping businesses grow, transform and commercialise complex propositions. His career combines senior leadership roles in global organisations with more than a decade at board level in small and medium-sized technology businesses, including Earnix, Cashfac and Momentum Tech.
Through Darava Consultancy, he works with CEOs, founders, boards and leadership teams, providing independent commercial judgement on growth, go-to-market, customer strategy and transformation. His approach is practical: research carefully, challenge assumptions and make complex decisions clearer. That same discipline informs his advice to whisky collectors.
He began collecting Scotch whisky over 20 years ago. Frequent business travel meant long hours in airports, where he began exploring whisky boutiques and studying the bottles on offer. Curiosity became a serious interest: reading widely, travelling through Scotland’s whisky regions, visiting more distilleries than he can count and learning along the way how the specialist retail and auction markets work and what supports the value of a “collectable” bottle.
Like many collectors, he began by buying bottles that looked exciting, only to learn that impressive presentation, a famous name or a “limited edition” does not create genuine rarity or enduring demand. His approach changed. Rather than simply accumulating, he began refining, often selling five or ten lesser bottles to acquire one genuinely important example. That experience, mistakes included, now informs the advice he gives.
Whisky also remains a pleasure. Even a bottle that proves less collectable than hoped can still be opened, shared and enjoyed.
A collector advising collectors. Stuart does not compete with clients for bottles on which he is advising and will disclose any personal interest relevant to a recommendation.
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